Fresh from the success of its first implementation of the physical backed token (PBT) technology, Azuki collaborates with AMBUSH for the Azuki x AMBUSH NFT collaboration.
On Monday, the Azuki NFT collection announced its collaboration with AMBUSH, a contemporary Japanese jewelry label founded by Japanese designers Verbal and Yoon in 2008. The two brands join forces to release their first-ever, limited-edition Azuki x AMBUSH NFT collaboration.
The time-sensitive NFT fashion collaboration will celebrate traditional Eastern craftsmanship, AMBUSH’s iconic minimalistic design, and the Web3 culture, which Azuki brings to the table. That’s because the partnership is another implementation of Azuki’s physical backed token (PBT) technology.
It will be remembered that last month, the anime-themed NFT collection introduced the PBT technology, which links physical items to digital tokens via an innovative scan-to-own mechanism. Working simultaneously with this PBT is the BEAN Chip, a physical cryptographic chip that self-generates an asymmetric key pair. Chiru Labs, the creator of the Azuki NFT collection, developed the BEAN Chip and PBT technology.
Azuki x AMBUSH NFT Collaboration
Azuki’s founder, Zagabond, and AMBUSH’s creative director, Yoon Ahn, personally worked together to ensure that the items from this Azuki x AMBUSH NFT collaboration represent the design and culture of both brands in the best possible way.
“Azuki is proud to collaborate with AMBUSH to explore the intersection of varied subcultures and web3 technology through the lens of fashion,” said Azuki founder, Zagabond. “AMBUSH is bold and innovative, and our collaboration reflects these shared values.”
The Azuki x AMBUSH NFT fashion collaboration will use capsule drops to distribute winning items. What items are included in this collaboration?
This limited-edition NFT fashion collaboration between Azuki and AMBUSH features four pieces—one black hoodie, one cloud hoodie, a silver pendant, and a gold pendant. Incidentally, the hoodies are PBT-enabled.
Azuki first featured the PBT technology during their Azuki Golden Skateboard auction. One of the PBT’s primary purposes is to allow users to track the provenance of authentic goods on the blockchain. In the case of the skateboard auction, users were allowed to place bids on digital skateboards with actual, physical counterparts.
Eight auction winners of the NFT-backed skateboards received IRL skateboards weighing 45 pounds each and plated in 24-karat gold. However, the skateboards came with a caveat: owners of the physical skateboards must not ride them.
With the Azuki x AMBUSH NFT fashion collaboration, the PBT will work this way: users can scan the BEAN chip embedded in the AMBUSH hoodies with their smartphones. Doing so will allow the PBT to be minted and digitally transferred to the owner’s wallet.
“Web3 technology is changing how we experience life. We are excited to explore how fashion and Web3 can combine through this collaboration with Azuki and PBT “BEAN” Chip technology,” Yoon, AMBUSH’s creative director, stated.
The silver pendant features an engraving of Azuki’s rally cry, “IKZ,” or ikuzo, which literally means “let’s go” in Japanese, on the inside resembling an inkan stamp. On the other hand, the gold pendant features a detailed sculpted dragon, plus the IKZ engraving.
If the person wearing the hoodies in the above images looks familiar, that’s because he is no other than Mandy Sekiguchi, an American-Japanese actor, dancer, rapper, and personality. An entire lookbook featuring Sekiguchi was released in celebration of the capsule drop.
Azuki and AMBUSH chose Sekiguchi as the face of this Azuki x AMBUSH NFT collaboration since he emphatically represents the vision that united Azuki and AMBUSH for this partnership.
As announced on Azuki’s official Twitter account, those who wish to join the drop will need to enter a drawing. The kicker? Those fortunate enough to win the draw can choose which item they want from the limited-edition stash.
Interested parties can enter the draw on Wednesday, November 9, at 9:00 AM PT via Azuki’s official website, azuki.com. The raffle will run for 48 hours, and winners will be selected after the draw on November 11.
Winners will be announced on the same day, November 11, and they will be airdropped NFTs they can use to redeem physical pieces from the collaboration.
Physical Azuki x AMBUSH pieces will be available via Azuki’s website beginning November 19.
Check out other Research!
Get to know more about NFT and tutorials at OmniMint. For more information on OmniMint, and details on how to join our community, please follow our Twitter, or subscribe to our Telegram channel for more updates and please feel free to submit your article.