Hundreds of Bored Ape Yacht Club NFT owners have signed up for an NFT licensing marketplace where holders of said NFTs could rent out their Apes’ IPs to brands.
Mouse Belt Labs, a blockchain accelerator, recently launched a marketplace called “Boredjobs.” The marketplace will supposedly list all 10,000 Bored Ape Yacht Club (BAYC) NFTs on its website, and brands can browse through the list and “indicate interest in hiring [a Bored Ape] for campaigns.”
While the marketplace will list all Bored Ape Yacht Club NFTs in circulation, the Apes will not be available to hire unless their respective owners sign up and confirm ownership. That’s the only way owners can view offers and choose the ones that appeal to them.
“A brand can hit HIRE on an ape, and we will bring the deal to the ape’s owner if both parties agree (and only if) the deal moves forward,” said Mouse Belt co-founder Patrick McLain.
Connecting Bored Ape Yacht Club NFTs with Brands
The marketplace was launched on June 29. And according to McLain, within 24 hours of its launch, over 200 applications from Bored Ape Yacht Club NFT owners who wanted to verify their ownership were received.
“We are simply adding a way to connect brands with Apes (currently, there is no easy way for the parties to message each other). Deal terms (or if there is even a deal), license terms, details, etc., will be 100% negotiated between the two parties,” McLain said when asked how the platform works.
What sets BAYC NFTs from other projects is that the NFTs give their owners commercial rights to use the Apes in various creative ways imaginable.
For instance, a Bored Ape Yacht Club NFT owner and food entrepreneur, Andy Nguyen, launched a BAYC-themed restaurant in April in Long Beach, California. The restaurant’s name is Bored & Hungry. On the other hand, Hollywood actor Seth Green will use his Ape, which was “stolen” from him and eventually recovered, as the lead character in an upcoming TV show.
There is also a virtual band in the Metaverse called KINGSHIP that launched last year, and the band is using four BAYC avatars to represent its band members.
“The Bored Ape Yacht Club gave its owners a fantastic opportunity to utilize the IP rights of the NFTs they purchased. Unfortunately, they did not provide them with an instruction manual on how to put them to work. Bored Jobs is creating that instruction manual,” Mouse Belt Labs’ announcement reads.
When asked how brands can use the Bored Ape Yacht Club NFTs, McLain said it could be as straightforward as “a small business wanting to make an Ape the face of their coffee brand,” or it could be on a much larger scale that’s fit for large businesses.
“[It] could be a large box retailer running a marketing campaign aimed at that demographic, could be a video game company that wants to ‘drop’ pre-made characters into their game for a simple rate, could be a musician who doesn’t own an ape but wants to partner with one, etc.,” he said.
According to McLain, Mouse Belt will eventually expand to support other top-tier NFT projects, especially now that the concept has gotten off the ground.
“Now that we have a baseline, we expect to add [Mutant Ape Yacht Club] in about two weeks, [Gutter Cat Gang] in about four weeks, CryptoPunks in six weeks, etc. In fact, we’ve already made top videos for these communities in the past,” he said.
Mouse Belt Labs’ primary focus before Bored Jobs was creating crypto-focused media content. They even launched the “Coins Podcast” docu-series on YouTube in August last year. The podcast featured key figures in the space, such as FTX founder and CEO Sam Bankman-Fried and Cardano co-founder Charles Hoskinson.
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