Technological giant Samsung’s US arm immerses itself deeper into the Web3 space with the launch of its Discord server.
On Tuesday, the US arm of tech giant Samsung announced through a press release that it is officially launching in Discord. The move was a further testament to Samsung US’s earnestness in stepping into the Metaverse and the broader Web3 space.
According to the press release, the Samsung US Discord server is “specially designed for fans, gamers and creators to interact and get exclusive access to products, events, NFTs and more.”
A Sign of Good Things to Come
With Samsung diving deeper into the Web3 space with the launch of Samsung US in Discord, they have joined the ranks of many cryptocurrency projects that use the chat client to support their Web3 activities. However, as implied in the get-go, this is not the tech giant’s maiden voyage into the Web3 seas.
They have already successfully launched Samsung 837X, their immersive Metaverse experience in Decentraland. They also have the Samsung Superstar Galaxy on Roblox. In fact, they have already activated six themed quests and even live-streamed events on both Decentraland and Roblox, featuring concerts, mixed reality dance parties, user-generated NFT art, digital wearables, and more.
The official Samsung US Discord server, which became active on June 7, will become a virtual destination where the brand can forge deeper connections with consumers. They also aim to cultivate a community of creators through the Discord server.
As emphasized in the press release, the Samsung US Discord server was designed “as a fun, interactive way for fans, gamers, and creators to interact and get exclusive access to products, events, non-fungible tokens (NFTs), and other Web3-based wonders.”
One mission of the Samsung US Discord server is to bring users novel and groundbreaking experiences, leveraging the brand’s passion for bold innovation and uncanny ability to push boundaries not just in the physical realm but in the digital world, too.
What’s in Store for First Dibbers
Those who got their first dibs on the Samsung US Discord server were granted OG role access. Nevertheless, from June 7 to June 10, all Samsung fans will have the chance to be selected randomly for daily product giveaways in increments of 8, 3, 7, and X (paying homage to Samsung 837X).
What’s significant about X is that it allows Samsung fans to keep guessing what else is in store for them, thereby getting rewarded for their ongoing engagement. The US arm of Samsung will also be the place where users can participate in virtual versions of events happening at the physical Samsung 837 location and Samsung Odyssey gaming experiences.
“Virtual communication platforms, like Discord, enable us to cultivate a community where both current Samsung enthusiasts and brand new fans can unite,” said Michelle Crossan-Matos, CMO, Samsung Electronics America.
“As these enthusiasts anticipate an NFT drop, exclusive product giveaway or virtual event, we get to explore this new frontier alongside them, allowing us to experiment, learn and ultimately, shape our metaverse future – it’s tremendously exciting,” she continued.
More than a hundred million people worldwide use Discord as their primary channel for Web 3 and Metaverse experiences. There, these people get to hang out and talk with their friends and communities.
With the Samsung US Discord server launch, Samsung’s expansion in the Web3 and Metaverse spaces is further cemented. Since the beginning of the year, the brand has harnessed the Metaverse to bolster consumer education, centering on its strategic pillars—sustainability, customization, and connectivity—and engagement through immersive and interactive activities.
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