There are few items corporations showcase to generate social signaling, as a way of influencing and molding society in conjunction with governments. For instance, despite BLM riots and looting causing up to $2 billion in damages, a new record in insurance claims, the corporate sector trumpeted the movement at full speed. The same has been true for women’s rights over the decades.
KPMG, the world’s third-largest accounting firm, with $32 billion annual revenue and over 236k employees, has embraced NFTs as a brand-new vehicle to support the women’s cause. The tax auditing company picked World of Women (WoW) for their first NFT venture.
What Is the World of Women NFT Collection?
With a floor price of Ξ8.8 ($25.6k), Yam Karkai created World of Women to celebrate representation and equal treatment. Although it hails inclusivity as a virtue, World of Women is a female-only collection consisting of 10k NFTs depicting women of various stripes and colors. Of course, these depictions are of “diverse and powerful women.”
So far, WoW generated Ξ54,629 ($159.35 million) in sales, ranking the collection among the top 20, at 19th rank by all-time sales volume across 5.1k buyers out of 10k NFTs available. Although released last summer in July, WoW’s most successful sales month happened this January, peaking at $69.5 million.
No doubt, the recent partnership with Reese Witherspoon’s Hello Sunshine media company will further boost these numbers. The Hollywood A-lister will make some of the WoW characters into feature films and TV shows. And that is not all. WoW already has support from BAYC’s Yuga Labs, Madonna, and even the iconic U2 rock band, notable for its global charity events.
Which WoW NFT Did KPMG Buy?
Canada’s branch of the international accounting corporation, with 10k employees and 40 offices, bought Woman #2681 for Ξ6.79 ($19,883.56).
KPMG’s Nancy Chase, Partner and National Risk Consulting Leader, was in charge of the pick. She explained the decision, noting that women are still underrepresented in the crypto/NFT community at large.
“We hope that our purchase draws more women into a sector that’s on the cusp of changing how we interact with one another in the future.”
Furthermore, KPMG is taking advantage of this opportunity to advise their clients on corporate NFT strategy. That is, how to properly select, manage and safeguard these illiquid digital assets. On a final note, according to ArtTactic, women make up only 16% of the NFT art market. This is quite odd considering that women greatly outnumber men at almost all colleges in developed nations.
One would think that higher education would serve as an on-ramp for technologies that push the envelope, but it certainly doesn’t seem to be the case with digital assets.
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