Decentraland (MANA) will be bringing the biggest and most unique fashion show to the Metaverse, and they are gearing up for an exciting week ahead.
If you ever wonder what a virtual fashion show looks like, wonder no more. Thanks to Decentraland’s innovative mind, a different approach to fashion week is in the works. Forget the New York and Paris Fashion Weeks. This time around, get ready for “Metaverse Fashion Week” (MVFW).
Beginning March 24, Decentraland will host the first-ever MVFW. The event will run until March 27. During the four-day virtual fashion week, visitors of this Metaverse platform can enjoy the best that artificial intelligence fashion has to offer, plus wearable tech in NFT form.
The Inspiration behind the Metaverse Fashion Week
Decentraland has always been one of the most electrifying and popular virtual gaming marketplaces because of its innovative works. Proof of this is its Twitter following, which is currently at 563,452. Its current holders are at 8.42%. The MVFW is a testament to how Decentraland is constantly breaking new grounds because it will connect the virtual and fashion worlds like never before.
Fashion and haute couture are not new to the Metaverse. Decentraland has been on the cutting edge of rare and in-demand digital fashions since the launch of avatar wearables in 2020. Since that time, creators have been pushing both the technical and stylistic limits of Decentraland wearables and have created a booming economy with over $1 million in sales of avatar wearables last year
Sam Hamilton, The creative director of MANA
The four-day MVFW will take place in Decentraland’s luxury district, with its Paris-inspired architecture serving as the backdrop for this Metaverse’s virtual runways.
What to Expect in Decentraland’s Metaverse Fashion Week
Decentraland has built a reputation for itself as a major player in the realm of wearable digital designs. Thus, visitors can expect the MVFW to transport them to Milan, Paris, and New York and give them significant physical fashion week feels. It has also proven itself one of the most dependable and insightful players in the digital world; thus, it’s not surprising that major brands are more than willing to collaborate with the company.
Among the first brands to announce its participation in the MVFW was Hugo (of the newly rebranded Hugo Boss). The brand signed with Boson Protocol, a partner of the MVFW, to allow visitors to the event to purchase physical Hugo goods within the Metaverse.
Other brands that have announced their participation in the MVFW include Tommy Hilfiger, Cavalli, Dolce & Gabbana, Vogue Arabia, The Fabricant, Hogan, Selfridges, Etro, Paco Rabanne, Guo Pei, Elie Saab, Jacob & Co, FEWOCiOUS, and more. All these major fashion brands promise to deliver visitors an unforgettable experience over four days with afterparties, runway shows, pop-up shops, fashion experiences, and so much more. Visitors can also buy and wear digital clothing straight from catwalk avatars.
Is This What Lies Ahead for Fashion Shows?
Fashion weeks have always been done in renowned fashion capitals across the globe—New York, Paris, Lagos, Tokyo, Milan, and more. Amid lockdowns and COVID-19 protocols, everything became digital, including fashion shows.
It’s too early to tell whether the MVFW is the endgame for fashion shows. One thing is sure; Decentraland will be at the forefront in bringing the best fashion show experience to the Metaverse. The build-up to the virtual fashion week is proof that the team behind it is doing everything they can and pushing the right buttons to bring the event to fruition.
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