Last November, Adobe, the software powerhouse for all things related to digital craft, announced its “prepare as NFT” document feature for its Photoshop suite. This was considered a major milestone for the streamlining of the NFT market, considering that Photoshop is in use by 90% of creative professionals.
The following month, in December, Adobe’s Creative Cloud suite integrated Rarible and other NFT marketplaces to display Content Credentials metadata. Adobe’s latest step into blockchain assets comes through its social network Behance.
What Is Adobe’s Behance?
Companies that tend to dominate a certain niche, try to fortify that dominance by building a trench of features around it. The same is true of Adobe and its Behance social network. When professionals and amateurs alike build up their digital portfolios, the gateway to money is for that portfolio to be exposed to as many eyeballs as possible.
This is the sole purpose of Behance, Adobe’s platform for showcasing digital art created with their powerful tools. Completely free, over 10 million users are Behance members. And even with being free, the platform holds no limit on the number of projects that can be uploaded and put to display.
Of course, that makes perfect sense considering Adobe switched from a one-time-only purchase to a cloud-based subscription model. For instance, a subscription to just Photoshop runs users $21 per month. However, the best deal possible is if you are a student/teacher. Then, you gain access to all 17 of Adobe’s apps for just $20 per month.
Adobe’s Behance Adds Polygon Support
In most recent news, Behance is making it easier on the users’ wallets by extending its support for Polygon (MATIC). As one of Ethereum’s scalability networks with $3.65 billion TVL, Polygon is making it more affordable to deploy NFTs. Specifically, MATIC’s gas fee is about 844x lower than on Ethereum itself.
In turn, digital artists will be able to mint their NFTs within Adobe’s apps and deploy them directly to OpenSea, the largest NFT marketplace holding $23.21 billion in total trading volume. OpenSea itself already linked up with Polygon in July 2021, essentially facilitating a gas-free NFT marketplace.
This would then be the final step in rounding up Adobe’s NFT experience, which started with its Content Credentials in late 2021.
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